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Wednesday, January 19, 2011

New Citroen Lacoste | Lotus Elite Design

 
Citroen Lacoste concept
Citroën is poised to reveal an all new environmentally-efficient concept car at the upcoming Paris motor show. Called the Lacoste, the concept reflects its ‘back to essentials' and care-free roots through a minimalistic aesthetic that communicates a no-nonsense approach to motoring.
Designed as an emblem for a state-of-mind and a lifestyle, according to Citroen, the concept is devoid of a roof alluding to freedom, leisure and pleasure. Its high waistline, bulging fenders, short front and rear overhangs and golf ball-style wheels also represent Citroen's vision for turning the current 'always more' mantra on its head, focusing on the essentials that make motoring pleasurable all while retaining the highly sought-after 'premium' quality.
Inside, the simple dash is joined by a steering wheel that recalls that of the 2CV and Mehari, two of the more iconic and fun-loving designs ever created by the French marque. The technology on board also strikes a playful note, underlining the apparent paradox between design expertise and lightness of tone.


Lotus Elite


Lotus has revealed the first photos of the new Elite, a 2+2 seat GT that provides a glimpse into the future product range of the reinvigorated brand.
The Elite, whose design is meant to convey elegance in its purest form, measures in at 4600mm in length, 1900mm wide and 1320mm high and weighs in at 1650kg, putting it firmly in 911 and Vantage territory. The aesthetic of the exterior is meant to communicate the capability of its front-mid mounted 5.0-liter V8 engine, which delivers up to 611bhp and can propel the car to 60mph from a standstill in 3.5 seconds.
Group Lotus CEO Dany Bahar says 'market requirements' led to the decision to create the GT: "There will always be those who believe that Lotus should stick to small sports cars but we didn't take the decision to design something like the Elite lightly.
"It's worth noting this sector has been very successful for us in the past," he added.
Scheduled to be released in spring 2014, Bahar is confident the Elite will set a new benchmark in design, performance and emissions.

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